Differences between top down and bottom up sales forecast

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1. A firm chooses to grow at a rate above its sustainable rate. What changes might we expect to see on the firm's financial statements in the next year? What changes would result from growing at a rate below the firm's sustainable rate?

2. Describe the differences between the top-down sales forecast and the bottom-up sales forecast methods. Describe advantages and disadvantages of each. Do you think one approach is likely to be more accurate than the other?

Reference no: EM131316969

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