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Differences between quantitative and qualitative research

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Assignment: Quantitative vs. Qualitative Research

Under what conditions would an industrial/organizational (I/O) professional choose a qualitative research method over a quantitative research method when investigating a workplace problem or phenomenon? Support your position with at least two scholarly sources.

To help you organize your notes for this assignment, consider the following chart that provides an overview of differences between quantitative and qualitative research methodologies:

  Quantitative Qualitative
Approach Is deductive (primarily) and then inductive Is inductive (primarily) and then deductive
Purpose Tests theories, makes predictions, establishes facts, and tests hypotheses Describes multiple realities, develops a deep understanding, and captures everyday life and human perspectives
Research focus Isolates variables, uses large samples, and collects data using tests and formal instruments Examines the full context, interacts with a limited number of participants, and collects data face-to-face from participants
Research goals
  • Confirms or disconfirms theory
  • Finds central tendency, what iscommon
  • Tests hypotheses
  • Classifies participants
  • Uses statistics
  • Researches on participants
  • Examines lived experiences
  • Is particular and idiosyncratic
  • Transforms society
  • Empowers participants
  • Has a rich description
  • Researches with and for participants
Research plan
  • Is developed before the study is initiated
  • Is a structured, formal proposal
  • Begins with an initial idea that evolves as the researcher learns more about the participants and setting
  • Is a flexible and tentative proposal
Data analysis Is mainly statistical and quantitative Is mainly interpretive and descriptive
Results presentation Involves a formal writing style and impersonal voice Involves a less-formal writing style and personal voice

 

Reference no: EM13943433

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