Reference no: EM132189405

1. There are many types of ratios used to perform financial statement analysis. Please discuss three (3) financial analysis ratios.

- Give the name of the ratio,
- Explain what it measures,
- Explain how to calculate the ratio, and
- Describe how a company would use the ratio.

2. Explain the difference between horizontal analysis and vertical analysis of a company's financial statements.

3. Discuss in what ways the internal audit department adds value to an organization

4. Discuss the factors that have led to the transformation of the Institute of Internal Auditors definition of "internal auditing."

5. The role of internal auditors has evolved from performing traditional appraisal activities and audit functions of evaluating internal controls to being considered an important part of corporate governance by adding value to organizations by improving operations. Is the given statement true or false? Explain your answer.

6. Explain how an internal auditors' knowledge in internal controls can ensure effectiveness of the corporate governance structure.

5 REFERENCES FOR CATEGORY A

CATEGORY B:

1. Market planning falls into three broad categories; formal, informal, and behavior marketing planning. Based upon what you have learned so far, what is the significance of each of these market planning types? In your opinion what category is most effective?

2. Compare and contrast a company's macro and micro-environments. Select a company/product you are familiar with and discuss how this company respond to its changing environment.

3. Based upon what we learned about the environment and marketing, briefly describe what environmental influences that are the most challenging for your signature assignment marketing plan. How do you plan to address these challenges?