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Assignment -
TOPIC: A business development plan to enhance market performance in the Malaysian confectionery market: A case study of Nestle's Kit Kat.
Using following 4 review factors:
1. Market (trend, consumer behaviour, outlook)
2. Competitions
3. Marketing (STP, 4Ps)
4. Supply/Value Chain
Please ensure that the factors elaborated in the business review and data analysis are from the current industry's and organisation's perspective/practices. Any recommendations/plans are to be presented and discussed only in chapter 5 i.e. business plan.
Outlines -
Cover Page
Executive Summary
Table of Contents
List of Tables
List of Figures
1.0 Introduction (2000 words)
2.0 Business Review (4000 words)
3.0 Research Design (1000 words)
4.0 Data Analysis (3000 words)
5.0 Conclusions and Recommendations (3000 words)
References
Attachment:- Briefing Notes.rar
Total Words: 14000+ Words. Grammarly & Turnitin Report Mandatory for each draft. Assessment marking - Introduction and Business Review (25 marks), Research Design (10 marks), Data Analysis (20 marks), Conclusions and Recommendations (35 marks) and Presentation (10 marks). Requirements - Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing of 1.5. The Harvard Style of Referencing System is COMPULSORY. Indicate the sources of information and business review by including all the necessary citations and references adopting the Harvard Referencing System. Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the major project and have to refer. If found to have breached the regulation for the second time, you will be asked to leave the course.
Project Compulsory Requirements: Project Report - 80% (13000 words ± 10%) , Reflection Report (in a given template) - 20% (2000 words). Submission Requirements: Business Development Project Report, Softcopy to be submitted the portal by the deadline. One (1) hardcopy (single sided print) bound in solid spine (press binding) , clear plastic front cover and thin card back cover (black), by the end of the week (Friday) of the deadline to WIC Examination Department, 10th Floor, First Subang. Reflection Report - Softcopy to the portal by the deadline. (Hardcopy is NOT required).
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