Developing a response through application of the analytics

Assignment Help Other Subject

Reference no: EM133535600 , Length: word count:1000

Innovation and Creativity in Business Analytics

Assessment - UX, CX and Ethical innovation case study

Your Task

- This assessment is to be done individually
- Students are to write a 1000-word report in response to the UX, CX and Ethical Innovation case study provided.
- You will receive marks for content, appropriate structure and referencing.

Assessment Description

In this assessment, you will be writing an individual report that encourages you to be creative with business analytics, whilst also developing a response to the UX, CX and Ethical innovation case study that you have selected.

Background:
In this assessment, you will be developing a response through application of the analytics concepts covered in weeks 10 & 11.

To do so, you will need to demonstrate:

1. How Design Thinking principles were applied in the development of your proposed innovation

2. Application of UX and CX principles during the development process

3. Acknowledgement and management of legal and ethical issues in the creation of your innovation.

4. Alignment to the customer journey for your nominated personas.

5. Utilisation of analytics tools.

Assessment Instructions

Select a case study brief from either Appendix A or Appendix B or a similar one of your own (select only one)

Apply UX and CX Design Thinking principles in delivering an analytics-based solution to this brief, taking into consideration UX, CX and ethical issues in developing this innovation.

Broad UX and CX steps are likely to include:

1. DISCOVER & DEFINE
• Problem statement
• Defining your target audience
• Creating Personas outcomes
• User journey mapping

2. DESIGN
• Lo-fi vs Hi-fi design
• Wireframes & prototypes

3. TEST + ITERATE
• How to capitalise on failure in rapid prototyping and fast loop iterations

In evaluating your proposed innovation from a UX and CX perspective,

- How feasible is the solution for implementation?

- How well does the solution meet the needs of the end-user

Attachment:- Ethical innovation case study.rar

Reference no: EM133535600

Questions Cloud

Which model do the authors defend as an ideal framework : Which model do the authors defend as an ideal framework for healthcare practice? What are their reasons for thinking this, according to the paper?

Western democracy is threatening suicide : Over the course of history, democratic republics have been rather rare and have generally not been long-lasting.

African american infant mortality : African American Infant Mortality what are the goals for this health issue.

Explain the concept of inattentional blindness : Explain the concept of inattentional blindness, including what causes inattentional blindness to happen. Come up with an example from everyday life.

Developing a response through application of the analytics : Developing a response through application of the analytics concepts covered - How Design Thinking principles were applied in the development of your proposed

Evaluate requirements and time commitments for each design : The problem to be investigated. Evaluate the requirements and time commitments for each design. Defend your selection of one of the designs covered.

Manage evaluation from inception to reporting : Critically evaluate the steps that an evaluator should take to manage an evaluation from inception to reporting.

Which parenting style is most effective : How authoritative, authoritarian, neglectful, and indulgent parenting styles differ? How might each parenting style affect socioemotional development?

Consider a recent conversation or a recent news or magazine : Consider the fallacies of relevance listed in Chapter 8 of our textbook. Consider a recent conversation or a recent news or magazine article you have read.

User Account

All Pages