Developing a marketing plan for your healthcare facility

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Reference no: EM132443025

Assignment: Part 1: In Unit VIII, you are required to submit a management action plan (MAP). Instructions for this assignment can be found by viewing the Unit VIII assignment instructions below. Your MAP can be either a "real-world" management problem within your own healthcare organization or one of the scenarios shown below. For this assignment, please present a one-paragraph summary of the problem to your instructor for approval by submitting it here in Blackboard. Your paragraph will describe the scenario as well as the reason why you believe a MAP is warranted for this scenario.

1. Deciding on for-profit, not-for-profit, or public status for your hospital

2. Managing third-party payer relationships in health care

3. Implementing Healthy People 2020 standards in your community

4. Implementing evidence-based medicine in your hospital

5. Implementing CMS quality initiatives in your hospital

6. Developing a workplace safety plan for your hospital

7. Implementing telehealth services in your facility

8. Conducting a complete risk assessment for your facility

9. Developing an accountable care organization for your organization

10. Developing a marketing plan for your healthcare facility

Part 2: 1. What are the key financial differences among for-profit, not-for-profit, and public healthcare facilities? Your response must be at least 200 words in length.

2. Explain how case mix and occupancy rate can be used to help balance the budget of a healthcare facility. Your response must be at least 200 words in length.

3. Discuss the CMS Quality Initiatives that are underway at this time. Do you support these initiatives? Why, or why not? How do you feel these initiatives will affect patient care? Your response must be at least 200 words in length.

4. Based upon your learning from this unit, and also from your own experience, what do you consider to be the most important steps that a healthcare administrator should take to ensure the financial stability of his or her medical facility today? In addition, what do you consider to be the most important steps that a healthcare administrator should take to ensure the quality of care received at his or her medical facility today? Be sure to include information regarding the process involved in checking the credentials of physicians and other healthcare providers in the facility. Your response must be at least 200 words in length.

Reference no: EM132443025

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