Reference no: EM132326704
Final paper overview
Paper Purpose:
1. To develop your ability to design or carry out persuasion research.
2. To develop your ability to complete a major project.
3. To develop your library research skills.
4. To develop your writing skills.
5. To enhance your understanding of what is involved in doing persuasion theory based work.
Assignment:
Evaluation: It will be evaluated based on the following general criteria:
1. Completing all parts of the assignment
2. The quality of the content of each section
3. The quality of your writing
4. Properly following the APA style format (expect for executive summary)
5. Following instructions
Persuasion Research Prospectus: Produce a proposal for an applied persuasion attempt for a profit or Non-profit entity (Could be a GO or NGO). The proposal should be written as if it would be submitted to a hybrid panel (board of directors) made up of organizational leaders and academics. Your paper must be based or grounded in one of the following concepts (Central Route, Perceived Behavioral Control, Subjective Norms, Peripheral route ), Your Choice!
Your prospectus should include the following sections:
1. Title page (separate page)
2. Executive Summary (separate page) -Not an Abstract
3. Introduction (approximately ½ page)
a) attention getting opening
b) argument in favor of the importance of the concept and brief description of organization
c) brief explanation of what this proposal hopes to accomplish (thesis)
d) a clear preview of what is to follow
4. Literature review/Rationale (largest part of the project, probably 4 pages). It should cover the following, but not necessarily in the following order:
(a) Describe what is known about the organization (goals, messages, audiences....) and address the market landscape (what are others doing in the segment?), describe your demographic of focus
(b) Explain what is known about your persuasion concept
(c) Describe a "new" message for the organization and link what previous research has shown about your concept to your proposed organizational message. Include a mock-up, interaction script or storyboard in the appendix items.
(d) Make an argument that your theory and the new message strategy will improve on current message attempts (based in research)
5. Discussion: (1/2 page) Explain how the new message would impact the organization you would apply this study to.
(a) What are the proposals limitations?
(b) What are the proposals benefits?
(c) Where should future persuasive attempts related to this go?
6. References: should be at least 10 (using APA style). At least 8 of those sources must be academic journals.
- Note- Page lengths are recommendations.....all elements in the final version turned in are double spaced....so, 5.5 double spaced pages is the max. Don't worry unless more than a ½ page over the limit. Title page, executive summary, references, and appendices do not count toward page count (only the text).
- 6/24 Paper draft meeting and online exam review. A completed draft of your paper is due. (30) Those points are assigned based on degree of completion and mindfulness of effort. (See that assignment).