Develop new beverage product concept

Assignment Help Financial Management

Reference no: EM132559270

You work for an international food and beverage company, and the CEO of the company wants to introduce a new beverage product in the US market for 2021. Your team is charged with the following tasks:

1. Develop a new beverage product concept that can be brought to market by 2021. The product should have broad appeal for the US market (i.e., nothing illegal or distasteful).

2. Present a five-year marketing plan to upper management that includes a description of the product, a plan for where it will be sold, a summary of the existing competition, and recommended promotion strategies that can help to sustain sales volume and profits for several years.

3. The CEO is especially concerned about the risks of a recession in the next 2-3 years, so your plan should consider ways to make the new product less susceptible to recession.

Reference no: EM132559270

Questions Cloud

Foundation for the concept of purchasing power parity : The law of one price creates the foundation for the concept of purchasing power parity.

How much is budgeted net income for may : Assuming an income tax rate of 30%, how much is budgeted net income for May?

Calculate the value assigned to ending inventory : Sunland Company has the following data related to an item of inventory: Calculate the value assigned to ending inventory if Sunland uses LIFO

What are the desired ending direct materials in pounds : What are the desired ending direct materials in pounds? If the required direct materials purchases are 24,400 pounds, the direct materials

Develop new beverage product concept : Develop a new beverage product concept that can be brought to market by 2021. The product should have broad appeal for the US market

What entry should Uniform Supply make on January : Uniform Supply accepted a $8,800, 90-day, 9% note from Tracy Janitorial on October 17. What entry should Uniform Supply make on January 15

How many finished goods units should be produced : How many finished goods units should be produced during the quarter if the company desires 5,200 units available to start the next quarter?

Find what will be the incremental effect on net income : What will be the incremental effect on net income if this segment is eliminated, assuming the fixed expenses will be allocated to profitable segments?

Common tool used in strategic planning : A SWOT Analysis is a very common tool used in strategic planning.

User Account

All Pages