Reference no: EM131085112 , Length:
This assignment will assess the following learning outcome:
1) Develop computer based solution to business and organizational problems
Introduction:
A business plan is a written description of your business's future. That's all there is to it a document that describes what you plan to do and how you plan to do it. Business plans can help perform a number of tasks for those who write and read them. They are used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers, financial loan or simply to understand how to manage their companies better.
Case Scenario: Executive Summary
Arabic Café (fiction), a cyber café located in Al Qurum, Muscat offers a perfect spot for the public in social gathering and leisure. It provides customers free access to the Internet as well as an area to meet together in a casual environment in an affordable manner.
The business intends to obtain finance from the bank for the amount of OMR8, 000, which will be used for commencing work on shop renovation, IT equipment purchases, and as operating cash flow. Preliminary capital injection has already been secured by the initial owners, Norman Salmorin and Pitche Salmorin, with the amounts of OMR20, 000 and OMR15, 000 respectively.
Arabic Café planned to add new partners and will be formed as a limited partnership company. The three owners will be the partners and their personal liabilities will be subject to a ceiling at the amount of their respective investments.
The finance acquired through a business proposal will allow Arabic Café to successfully open and operate as a cyber café. A comfortable and innovative environment is provided to the customers with a simple and traditional, but pleasant atmosphere. The operations in year one generated Arabic Café a regular customer base that will allow it to be self-maintained in the next year of operation.
Your Tasks:
A. Prepare a business plan to be submitted to a bank for the purpose of company loan application.
B. The following sections will be included in your business proposal.
1. Cover Page (All information must be written, including:
a. Student's Full name
b. Company's name and logo, address, contact info
c. Date
2. Table, of Contents (Includes each major section.)
3. Company Background
a. Company Objectives
b. Mission and Vision
4. Company Summary
a. Company Ownership
b. Start-up Summary
c. Company Location
5. Services
a. Service Description
b. Competitive Comparison
c. Technology
6. Market Analysis
a. Market Segmentation
b. Target Market Segment Strategy
I. Market Trends
II. Market Needs
c. Service Business Analysis
I. Competition and Buying Patterns
II. Distributing a Service
7. Marketing Strategy
a. Promotion Strategy
b. Pricing Strategy
c. Sales Strategy
d. Sales Forecast (Embedded from Excel File - Financial Plan)
8. Management Summary a. Personnel Plan
C. Using MS Excel Application, create the Financial Statement of Arabic Café.
7. Financial Plan (Excel File)
a. Arabic Café Main Screen (It will show the name logo (deigned by yourself),
b. Start-up Funding (Sheet 2)
c. Projected Profit and Loss (Sheet 3)
address, and contact information. (Sheet 1)
I. Payroll Expense
II. Rent Expense
III. Utilities Expense
IV. Marketing Expense
V. Insurance Expense
d. Projected Cash Flow (Sheet 4)
e. Projected Balance Sheet (Sheet 5)
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