Reference no: EM132821763

Marketing Theory and Practice Assignment

You are required to come up with an idea for a new product or service in an industry of your choice and explain and justify your marketing decisions. Specifically, the assignment should be divided into two parts:
Part A: Product
Part B : Promotion

PART A: Product

In part A of your assignment, you need to launch a new (fictional) product or service in one of the following markets:
Tourism and hospitality
Fashion
Computer (e.g. a computer game - educational, sports, leisure etc. NB - horror, sexual/racial/homophobic or any other type of violent games are not to be considered)
An ‘App" or "Apps" for a mobile device (e.g. a mobile phone. IPad etc. Again, apps depicting horror, sexual/racial/homophobic innuendos or any other type of violence are not to be considered)
Motor-Cycle, car or Scooter
Health and Beauty (e.g. a new brand of skin care products etc or the male market)

Specifically, in Part A of your assignment you are expected to....
Introduce your product/service and justify your decision to launch it.
Justification may come from a gap you identified in the market (through market reports) and/or any additional macro-environmental trends that may support future demand of your suggested product.
For instance, a trend towards environmentally friendly products may be used for justifying the launch of an environmentally friendly and fuel-efficient motorbike.
Tips:
-Market size and market growth rate
Consumer trends (e.g. male grooming)
Lack of competition/layers of competition or distinctive advantage?

In Part A of your project, you are also expected to:
specify and describe your target market and
come up with a brand name, making sure that justifications are provided.

Part A of the assignment should not exceed 500 words
It should be written using font 12 Arial, 1.5 spaced
Any pictures and/or diagrammatic representation of your ideas are highly recommended.
Note that any words you include in tables/figures can be excluded from your word count.

PART B: Promotion
In part B of your project, you are required to design a mood board for your fictional product or service.
Your mood board will be a collage of images, photographs, texts, colours and symbols, designed to quickly and effectively portray and reflect the overall feel of your product/service.
You must create your mood board on one page/slide using Microsoft Word, PowerPoint or any other relevant software.
You are expected to justify the choices you have made.

In part B you are also expected to:
Develop and justify a promotional campaign for your product/service.
Particularly, you are expected to list the media you will be using to promote your product and justify their selection.
Justification may come from:
Suitability of media to reach your target audience
Growth/popularity of media
Suitability of media for type of product
Suitability of media to meet objectives (e.g. increase awareness)

Part B of the project should not exceed 500 words.
It should be written using font 12 Arial, 1,5 spaced.
Any pictures and/or diagrammatic representation of your ideas are highly recommended.
Note that any words you include in tables/figures can be excluded from your word count.

Harvard referencing

Attachment:- Briefing for individual assignment.rar