Reference no: EM132616489

Your aim is to develop an e-business (website or mobile application) from start-up to harvest with features of innovation, planning, and implementation reflective of a true entrepreneurial small business. Ultimately, you will research the opportunity, review its full potential, and convert your findings into a software application.

The Group Project Assignment is
. Business Proposal [Report & Pitch]
• Project Implementation & Demonstration

Learning outcome 1: Distinguish the various forms of ownership of small businesses, including IT businesses;
Learning outcome 2: Evaluate various IT business opportunities;
Learning outcome 3: Compose a proposal for starting and running a business; and
Learning outcome 4: Evaluate sources of finance for starting and running the business.

Report

Your report should include all of the following:

1. Executive Summary
1. Company information
2. Market Opportunity
3. Financial data
2. Environment and Industry Analysis
1. Target customers
2. Competitors
3. Market forces
4. Product outlook and potential
3. Products or Services
1. does the solution satisfy the requirements of the target market?
2. Describe the look, feel, features, benefits, what makes it unique?
4. Compliance
1. registrations, licencing, taxation and other legal requirements
5. Marketing, Research and Evaluation
1. Target market
2. branding
3. Unique selling proposition
4. Look, feel, features
5. Advertising and promotion
6. Additional features
1. social media link
2. location map/s
3. attractive graphics
6. Manufacturing & Operations Plan, Management Team, Timeline, Exit Strategy
1. Management Team
2. M&O Framework
3. System integration testing & data collection
4. Proposed timeline
5. Overview of the Exit Strategy
7. Financial Plan
1. Income statement
2. Cash flow projection
3. Balance Sheet

Pitch

You will record a three-minute Panopto video presenting a pitch for your business that can be used to convince investors to put money into your business.
Your 3-minute pitch should overview all of the following:

1. Key Points
1. Problem Statement
2. Solution
3. Market size
4. Competitors
5. Unique value of your solution
6. Who are your team?
7. Financial Summary
8. What do you want?
2. Basic slides (not more than 5)
3. Record a video of the Pitch using Panopto
1. How to record a video using Panpopto for Mac
2. How to record a video using Panopto for Windows
3. How to Submit your Panopto video

Project Implementation & Demonstration

You will start by developing either an e-business website or mobile application (a mobile app will attract 10 bonus marks).

Implementation

1. Look and Feel should be:
1. Functional with a well-designed layout
2. Aesthetically pleasing
3. Intuitive - is it easy to read and understand?
4. Simple - is it memorable, meaningful?
2. Design and Implementation
1. Should align to:
1. Problem statement
2. Customer profile
3. Core Value Proposition
2. Does it work? Does information flow?
3. Innovative Features should consider:
1. Do they address the problem?
2. Does the product create or improve a service?
3. Does the product consolidate functions into one tool?
4. Does it reduce user effort, save money or time?
4. Product or Service completeness
1. The criteria below must be displayed on your website or mobile app
1. ABN/ACN number (temporary)
2. Contact Us page
3. Online Payment method (e.g. PayPal)
4. Marketing and promotion of your products
5. List of available services
6. Additional points will be awarded for:
1. Link to Social Media
2. Location Maps
3. Attractive graphics

5. Disclaimer information on your website/app: "This website/app is for a class assignment and not for commercial purposes"

Demonstration

1. Presentation/demo should:
1. cover all key requirements
2. highlight key features
3. engage the audience
4. reflect teamwork and collaboration
2. If you need to outsource your coding, you must include all communication logs with your submission.

Attachment:- Small-it-business-Assessment.rar