Develop a value proposition for a new venture

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Reference no: EM132494774 , Length: word count:2000

Venture Value Proposition

Task: Develop a value proposition for a new venture of your own design. This venture value proposition should identify appropriate fit between product and market and be evidence based. The evidence base should employ desk research (e.g. to observe trends), and potential customer interviews or surveys (e.g. to isolate their needs or problems).

The value proposition should
Part 1. clearly prioritise customer problems/needs/issues and list any alternative solutions currently available:
Part 2. identify targeted customer segments and the characteristics of potential early adopters:
Part 3. articulate a clear and compelling message that reveals a unique value proposition.

Outcome: Prepare a Report that outlines the potential of the technology or business concept for your venture that communicates the value proposition and delineates a realistic customer profile. Consider using the frameworks, concepts and tools presented in the course to motivate your analysis, present your evidence and communicate your conclusions e.g. refer to the venture value proposition template provided in class. and complete this according to what you have developed.

Make your recommendations clear and articulate these based on the conclusions drawn from your investigations and analysis. The report should fully outline the reasons for and rationale underlying this assessment to the reader of the report.

Scope: This is not a full business plan or a developed business model but a comprehensive, yet early stage, elaboration of a business idea/concept that recommends whether the venture (as represented by its value proposition) provides an arguable case to proceed with further development, and elaboration as a complete business development undertaking, and potentially leading to subsequent business start-up activity.

This assignment will assess your understanding of the course learning objectives 1 and 2.

Report length: The body of the report should not exceed 2,000 words: however, appendices may be used for supporting documents or analysis to the extent that is appropriate.

Criteria by which your report will be marked
The standards by which the assignment will be assessed include:
• Ability to apply the assessment tools and principles presented in the course
• Ability to draw sound conclusions from your investigation
• The inclusion of customer and/or market research
• The extent to which assumptions have been validated
• Ability to make clear recommendations based on the analysis and conclusions
• Originality and ability to report your findings in a clear succinct manner
• Professional and business-like presentation (including correct citations and references, spelling, grammar etc).

Reference no: EM132494774

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