Reference no: EM134007039

Assessment topic: Methodology Plan & Ethical Consideration

Task Details: There are two components of the assessment: Written part and Oral Presentation

Based on the Research Question developed in Assessment 2, students should develop a research design aimed at providing insights and/or answers to the question. Students may also review different approaches used in Research studies to strengthen their proposed methodology.

This assessment requires students to provide two alternative methodology to answer the research questions and finally choose and justify the most appropriate research design, clearly explaining WHY the chosen design will best answer the research question and is most appropriate in the specific circumstances. Students should clearly justify their recommended research and analysis methods while considering important aspects of Business Ethics and ethical responsibilities during the research process. Minimum 10 references are used (six of those references should be methodological references).

Oral Presentation: Students are to present their methodological plan to the class as if the audiences had the authority to grant approval for the research to 'go ahead'. Oral presentation should be 5 minutes and supported using appropriate Visual Aids In Oral Presentation (template is provided, downloadable from Moodle). Students should also focus on effective Oral Presentation Structure to communicate their methodology plan clearly and professionally. Presentation is scheduled at Week 11 and Week 12.