Develop a research design aimed at providing insights

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Reference no: EM133753208 , Length: word count:3000

Applied Business Research

Methodology Plan and Ethical Consideration

Understanding of the impact of AI and ML on the software industry is relevant to a very wide audience of stakeholders

Purpose: This assessment is designed to allow students to present and justify appropriate method(s) for a research project designed to address the research question posed. This assessment relates to learning outcomes a, b and d.

Assessment topic: Methodology Plan & Ethical Consideration

Task Details: There are two components of the assessment: Written part and Oral presentation

Based on the Research Question developed in Assessment 2, students should develop a research design aimed at providing insights and/or answers to the question.

This assessment requires students to provide two alternative methodology to answer the research questions and finally choose and justify the most appropriate research design, clearly explaining WHY the chosen design will best answer the research question and is most appropriate in the specific circumstances. Students should clearly justify their recommended research and analysis methods. Minimum 10 references are used (six of those references should be a methodological references).

Project title: a brief descriptive summary of the proposed research topic.

Research Questions and Research Objectives - present the research questions and objectives in bullet points.

Alternative Methodology 1 - should consist of:
Research Approach
Type of Data
Sampling Plan
Data Collection Plan
Data Analysis Plan
Advantages and Limitation of this alternative methodology
Ethical Consideration in using the methodology

Alternative Methodology 2 - should consist of:
Research Approach
Type of Data
Sampling Plan
Data Collection Plan
Data Analysis Plan
Advantages and Limitation of this alternative methodology
Ethical Consideration in using the methodolgy 1200 words

Recommendation - discuss which one of the two methodology alternatives is the most suitable and feasible and justify the reason.

Oral Presentation: Students are to present their methodological plan to the class as if the audiences had the authority to grant approval for the research to ‘go ahead'. Oral presentation should be 5 minutes and supported using appropriate visual aid (template is provided, downloadable from Moodle). Presentation is scheduled at Week 11 and Week 12.

Reference no: EM133753208

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