Develop a proposed purpose statement for the company

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Reference no: EM133889860

Evaluate McDonald's Purpose Statement and prepare a revised, improved statement.

Instructions:

Step 1. Review the Cohesion Case and McDonald's corporate website

Step 2. Critique the existing McDonald's Purpose statement by determining which of the nine desired components and which of the 10 recommended characteristics are not included.

Step 3. Develop a proposed Purpose Statement for the company, one that includes the necessary components and characteristics discussed in this chapter. Get affordable and professional assignment help service now!

Step 4. Recall from the Battle of Cannae discussed in Chapter 1, clear vision and mission statements are the basis for an excellent strategic plan and, thus, can be vital to a company's survival.

• State the analysis and conclusions in narrative form
• Make sure to include key data from your exercises.

Reference no: EM133889860

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