Develop a powerpoint presentation provide

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Reference no: EM133399505

Question: Develop a PowerPoint presentation that:

introduces the campaign objectives
introduces the target audience and how this audience was prioritized
provides a brief profile of the target audience including the types of media consumed by the target audience
provides a summary of the issue environment (e.g., media and messaging analysis)
and provides your recommended campaign strategy for achieving the campaign's objectives.
The slide presentation should be no more than 15 slides - including tables or any visuals
(you can have 2 additional slides for a "title" slide and References slide).

Slides 2-10 should reflect on each of the following items (you decide how to cover these topics - use the order/organization that works best for you).

Note: this presentation is the "coming together" of all the work you might do for a client, presented with only the items most relevant to make your pitch. For example, you would not include a lengthy description of the methodology you used for a media scan; you would only reference the scan results as they provide support for your recommendation.

"Meaningful" data means choosing information that is relevant to the objective and communication strategy. Data that do not make a difference to your strategy should not be shared. In preparing a strategic presentation, sometimes it can help to work backwards. What are you recommending? Why? What data support your recommendations?

You are also not expected to complete all the possible steps that might be involved in a full agency pitch for a client. For example, I do not expect you to conduct focus groups with potential target audience members (although you certainly can!). Instead, use what you have learned this term about researching secondary sources to provide support for your claims.

Make no mistake: this is a real-world scenario. You may often be asked to pitch a client with short notice, and with little access to the client's past audience research. Your goal is to show the client that you can interpret a wide range of information and data into to make a persuasive set of recommendations.

You choose the client. This should be a real company/organization. You choose the objective. The objective should be grounded in the real circumstances face by the company/organization today.

Reference no: EM133399505

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