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Develop a new advertising and branding campaign

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Reference no: EM133083536

1 To what extent would you agree that the fast food market is monopolistically competitive?

2 If firms like Noodles and Company make abnormal profits in the short run as a result of innovation and differentiation, what would you expect to happen in the long run?

3 In seeking to develop a new advertising and branding campaign which focuses on 'real' food, what signals are Noodles and Company hoping to give to the market?

4 To what extent do you think the market for fast food exhibits characteristics of being contestable?

5 What are the challenges facing firms in the fast food industry in capturing market share and growth given the market structure?

Reference no: EM133083536

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