Reference no: EM131419608
For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts in a "real world" scenario.
Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.
Please answer the following items in your marketing plan:
1. Organizational Summary - Explain why the company is in trouble
2. Analysis of the External Environment - (Public perception, economy)
3. Threats and Opportunities
4. Marketing Goals and Objectives
5. The Target Market
6. Competition - List possible competitors
7. Marketing Strategy
8. Action Programs (Marketing tactics)
9. Budgets - How much money do you think this would cost?
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Problem regarding the required return on equity
: What is your estimate of the current value of the stock price using a two-stage DDM if you assume the growth rate in dividends will be 15% for the next five years then fall to 5% forever, the required return on equity (Re) is 10% and the current d..
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Write a short summary of the changes in correlations
: In this exercise and in the previous one, you added an outlier to the original data set and reanalyzed the data. Write a short summary of the changes in correlations that can result from different kinds of outliers.
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What would the new 39 percent bubble rate have to be
: Why do you think the marginal tax rate jumps up from 34 percent to 39 percent at a taxable income of $100,001, and then falls back to a 34 percent marginal rate at a taxable income of $335,001?
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Projected sales for the last year before the sale
: After that, the sales should grow 11 percent per year for two years, at which time the owners are planning to sell the company. What are the projected sales for the last year before the sale? (Round intermediate calculations to 6 decimal places, i..
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Develop a marketing plan for a healthcare facility
: Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist
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Revise the body section of your paper
: You will revise the body section of your paper based on feedback received from your professor in Unit VI. Please review here the guidelines for the body section of your research paper:
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What is the corresponding increase in y
: The regression equation. The equation of a least-squares regression line is y = 12 + 6x.- What is the value of y for x = 5?- If x increases by one unit, what is the corresponding increase in y?
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What is meant by race and gender are interactive systems
: What is meant by the idea that race, class, and gender are interactive systems rather than individual variables? Think about your own family of orientation, and take one particular aspect of your family life as an example.
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Quantity theory of money and aggregate demand curve
: Describe the relationship between the quantity theory of money and aggregate demand curve relative to potential output versus actual output.
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