Develop a marketing plan and define channel strategy

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Reference no: EM133529262

Assignment: Brand Extension- Angela Evans

Choose a product and write 5 pages summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Headings to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea- include relating the idea back to the company's mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations

Course Objectives:

A. Develop a Marketing Plan
B. Define the types of marketing research
C. Analyze potential pricing alternatives.
D. Define channel strategy
E. Design a sales management plan.

Reference no: EM133529262

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