Reference no: EM133942891

Purpose Statement:
The ability to share ideas that change the minds and hearts of others, particularly in the organization, is what most communication activities strive for.  In their Chapter One, Woodward and Denton (2019), highlight the three types of primary motivations of communication, namely communication as pure information, pure expressions and pure persuasion, with the hardest to accomplish being pure persuasion.  This is because for us to know that we have accomplished our persuasive goals, there is often confirmation that we need from our target audience, which goes beyond their understanding as in the case of pure information, or just voicing opinions as in the case of pure expression.  In persuasion, in addition to providing understanding and an opportunity to express ourselves, we have the additional task of changing the position of our audience on an issue, and this can be their behaviors, political opinions, behavior or values.  Yet the ability to change other people's minds or hearts is a vital skill which is useful in most jobs in most fields.  Even when our jobs are not persuasion-focused, we find ourselves using this skill when we need to present proposals to our supervisors and colleagues. In short, it is essential to be able to articulate and express our ideas to others in a way which elicits a desired response from them. 
 
This assignment familiarizes students with the communication skills around persuading others.   The assignment meets the course objectives of "Writing credibility arguments to persuade an audience, improving interpersonal relationships identifying interpersonal communication problems within an organization," "Using logic to support a position on a controversial topic," "Applying the theory of the stages of a social campaign to a movement that affects business, " and "Utilizing effective argumentation skills and techniques to persuade and influence an audience."   Get world-class assignment help from subject experts.
 
Overview of this assignment:
1. Select any persuasion goal of your choice, come up with the name of the persuasion topic, objective and the target audience for your persuasive presentation - submitted in Week Seven in Moodle, due November 1
2. Develop a formal speaking outline written using the speaking outline template provided in Week Seven in Module.  Your speaking outline is a guide which you will use when you make your presentation.  The speaking outline is submitted on Moodle together with topic in the Week Seven Module- due November 1
3. Using the Outline, cerate your PowerPoint which you will present in class
4. Then upload your PowerPoint on the Week Eight Module so that it's checked for originality. 
5. Then come to class to present
a. Please make sure that you are dressed in either Business Professional or Business Casual.