Develop a cost-centered business strategy for the airline

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Reference no: EM132383373 , Length: word count:1250

Assignment 1 -

After reading the case "E-commerce at Yunnan Lucky Air," reflect on the challenges of the organization as they relate to costs. Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm. Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed. How can the tactic be implemented within the scope of the overall strategy?

Submit at least a 3-page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. Paper and all citations should be in APA format.

Note - Need 3 pages - in-text citation, APA format. Please answer each question. References should be included after the assignment.

Assignment 2 -

In this question, you will consider the four main generic strategies. Select one of them (cost leadership, differentiation, focused cost leadership, or focused differentiation) and describe its major components. Is it sufficient to just use a generic strategy for a firm? Why or why not?

Note - Need 1 page- in text citation, APA format. Answer each question. References should be included after the assignment.

Assignment 3 -

As part of the reading, the problem of unfocused strategies was explored. One of the main pitfalls is trying to be all things to all stakeholders. In other words, trying to please everyone may end up pleasing no one. Reflect on a project you've worked on either in your coursework or professional life where there was no focused strategy, and the team leader (possibly yourself) was simply trying to please everyone. How successful was this approach? Now consider the personal SWOT you completed last week. What strategic avenues can you close off to avoid trying to be all things to all people?

Note - 1 page please answer each question. APA citations and in-text citations. References should be included after the assignment.

Note - Total Words: 1250 Words.

Attachment:- E-commerce at Yunnan Lucky Air.rar

Reference no: EM132383373

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