Develop a communications and public relations campaign

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Reference no: EM134000601

OVERVIEW

Students will develop a communications and public relations campaign plan for a sport organization, event, or athlete. Each student may select their own campaign topic. It must be related to a current or anticipated issue or opportunity facing an existing sport organization or athlete. No AI shortcuts — Get genuine assignment help from experienced, real tutors.

INSTRUCTIONS

Each campaign plan must address each of the following key elements:

• Advanced Research

• SWOT Analysis

• Communication Goals (goals are general directions, somewhat vague, not specific enough to be measured)

• Campaign Objectives (objectives are very specific and can be measured)

• Key Publics

• Key Messages

• Communication Channels (mediated, unmediated with details regarding each Channel)

• Public Relations Tactics (including at least one media event)

• Media List (at least 10 media contacts with detailed info - name, position, phone, email address, etc.)

• Campaign Budget*

• Execution Plan (tasks, deadlines)

• Evaluation Method (with Statistical Benchmarks for each of your Objectives)

*Students should assume they are working with minimal budgets unless given permission by the professor otherwise. Budgets do not have to be overly specific. Include general costs of items, rentals, or events and cite where you found that dollar figure. Document all costs with screenshots and URLs. No AI shortcuts — Get genuine assignment help from experienced, real tutors.

WORK ON THIS PLAN IN THE ORDER OF THE ABOVE SECTIONS. JUMPING

AROUND WILL RESULT IN A PLAN THAT DOESN'T MAKE SENSE AND,

CONSEQUENTLY, A BAD GRADE!

In conducting advanced research, each student will be expected to gather data from multiple

sources. A minimum of 3 sources must be cited. These may include but are not limited to:

• Personal interviews with informed sources.

• Academic, professional, or relevant popular literature.

• Organizational records

• Organizational promotional communications (e.g., news releases, websites, tweets).

All sources are to be cited in the text of the project, and a complete list of references must be included at the conclusion of the project. APA format should be adhered to throughout the project.

Your plan should be submitted in the form of a PowerPoint. Do not leave information out because it is a PowerPoint and do not put too much information on one particular slide. You may need several slides per content area. Example: you do not have to cram all your Tactics onto one slide.

Do not just list bullet points without an explanation. Example: if for your Key Publics you choose Males, age 18 - 25, living in a 40-mile radius of your arena, who have or are attending college, then you need to explain why you chose this Key Public. Not including details will result in a D-level project.

Reference no: EM134000601

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