Reference no: EM132493371
Company's Message
At Market Soy we are confident that you can eat safe and healthy food from us every day. Skillful Personal Assistance provides the craftsmanship to help you mix the dish you want. All of this is possible thanks to the high quality ingredients from around the world and the fresh ingredients that are being harvested organically around. Choose the food you want and change the combination every time. Long time research and more than 50 combinations of way have been proven. So every time you get delicious and fun experience which Market Soy's appealing points are.
Marketing Strategy
New York City has so many people from different races, different purposes and it is not difficult to travel all within New York City since distance is all short. Market Soy is committed to quality management. And pledges all of Y, Z including generation X who wants to be younger.
Market Soy's concept goes well with niche marketing and buzz marketing. And to lead it successfully, we use advertising strategy, design, and mobile marketing elements.
Marketing Tactics
- Use road advertising board and subway posters if budget is available.
- Participate in trade shows to create booth to promote and establish communication networks with various businesses.
- Invite suppliers and partners to headquarters in order to introduce the company and serve food for great experience.
- Visit schools, give job-related lectures and promote our company.
Strategic Partnerships
Market Soy will have a good partnership with international ingredients importers in the US and local farms around to use high quality ingredients. We will also maintain good partnerships by helping promote the farms. Catering is always welcome and always ready for sudden events.
Online Marketing Tactics
- Emailing new product information and promotions
- Reach out to your customers by sharing a variety of useful information, including promoting your store on Facebook twitter and instagram.
- Market soy chef on YouTube promotes business with sharing recipes and useful information.
- Contact bloggers.
- Investment on geotagging location based search engine, increase access around the business.
- Improve access through frequent updating menu and promotion on online homepage and maps.
Sales Force and Structure
- Inside Sales by Sang Wook Hwang (Management)
- Outside Sales by Sang Wook Hwang(Management), Personal Assistance(All employees at store)
- Sales responsibility is structured.
Personal assistance should respond to the customers and adjust the ingredients amount to help them not to over-portion or less portion. And make sure they are nutritious. Never make multiple recommendations to increase sales. Customer should feel appropriate so that can comeback comfortably.
A checkout counter exists where the final inspection of the customer's product enters. Also it is possible to see how customer's Personal Assistance experience was.
As management or managers work together from time to time, they earn trust by showing customers that business is being managed well.
- Incentive: there is an increase in the salaries of employees based on sales.