Determining merger of two rival firms on market power

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When McDonald's Corp. reduced the price of its Big Mac by 75 percent if customers also purchased Using your knowledge of game theory, what do you thank disrupted McDonald's plans? French fries and a soft drink, The Wall Street Journal reported that the company was hoping the novel promotion would revive its U.S. sales growth. It didn't. Within two weeks sales had fallen.

Reference no: EM1317091

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