Determine whether your letter is a success

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Reference no: EM133284684

Question: You work in the Marketing and Public Relations Department at Cedarwood Mountain, a cutting-edge amusement park with an impressive array of internationally-renowned roller coasters. You had hoped to spend this week having fun in the park, visiting with guests, taking pictures, and generating social media content. A series of unfortunate events, however, caused four of the park's premier coasters -- including the brand new Mind Melter -- to be shut down last Friday, Saturday, and most of Sunday. Social media is now ablaze with poor reviews and critical comments by angry and disappointed coaster enthusiasts. As a senior intern, you have been asked to help quell the growing PR crisis.

Feel free to include some of all the facts below in your letter.

Five of Cedarwood Mountain's coasters have appeared on the Annual Top Ten Lists of Coaster Enthusiast magazine. Three of these coasters -- Dragon Wings, Nightmare, and Neuro Vertigo -- were among those that were shut down last weekend.

The fourth coaster that was shut down last weekend was Mind Melter. The Mind Melter, designed by the award-winning design firm Stengel Engineering, has been highly-anticipated.

Cedarwood Mountain has strict maintenance and safety procedures. The park has never had a major coaster-related safety incident.
This is the first time in its 20-year history that Cedarwood Mountain has faced any sort of substantial backlash from visitors.

Be aware that the facts you use and the ways in which you use them will ultimately determine whether your letter is a success.

Your task:
Put down a letter of apology and good will to be distributed to those who visited the park last weekend. All visitors should be offered a discount of 50% on their next purchase of a one- or two-day ticket. The discounted tickets will be valid for one year from the date of purchase and can be used for regular park admission on any day except for the 4th of July. The discounted tickets will be available for purchase for the next 30 days via Cedarwood Rider Relations at 987-654-3210. The letter will ultimately be signed by Majidra Singh, the Cedarwood Mountain CEO.

Reference no: EM133284684

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