Determine the optimal pricing strategy

Reference no: EM13190208

the manager of a local sporting goods store and recently purcahsed a shipment of 60 sets of skis and ski bindings ta a total cost of $30,000 (your wholesale supplier would not let you purcahse the skis and bindings seperately, nor would it let yoou purchase fewer than 60 sets). The community in which your store is located consists of many different types of skiers, ranging from advanced to beginners. From experience, you know that different skiers value skis and bindings differently. However, you cannot profitably price discriminate because you cannot prevent resale. There are about 20 advanced skiers who value skis at $350 and ski bindings at $250; intermediate skiers who value skis at $250 and ski bindings at $375; and 20 beginning skiers who value skis at $175 and ski bindings at $325. Determine your optimal pricing strategy.

Reference no: EM13190208

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