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The Millennial Segment is one that is of high interest to marketers, due to its large size and increasing spending potential. This demographic segment (23-38) is now the largest demographic segment in the US. Appealing to this group will be a key strategic objective for you as a Marketing Manager. What can brands like General Mills do to make cereal more appealing to millennials?
-How do you think brands can pivot their positioning strategies around this segment of the population?
-How can brands grow in this segment? How can they add value to customers?
-Can you think of a brand that is focused on this demogrphic? What do they do to appeal to this audience?
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