Reference no: EM131865348

Question: Designing a questionnaire that will effectively capture data for a research project is in itself an important and specialized skill. Great care must be given to the wording of questions to avoid misinterpretation that will invalidate the results. Similarly, the responses must yield a type of data appropriate for the planned statistical analysis.

FOR YOUR ASSIGNEMENT; Analyze the questionnaire, noting problems in its design. Rewrite at least three of the questions. Note whether these are open-ended or closed-ended questions.

BAD QUESTIONNAIRE ITEMS

1. How old are you, and how much do you make in a year? ____________________

2. What is your current marital status?

a. ___Never married/single

b. ___Divorced/widowed/separated

c. ___Married

3. How much do you normally pay for milk at your grocery store?

a. ____ $3.00-$3.50 ____ $3.50-$3.99 _____ $4.00-$4.50 _____ More than $4.50

4. Please indicate your level of satisfaction with the quality of food offered by Walmart.

a. ____ Very satisfied ____ Satisfied _____ Somewhat satisfied ____ Dissatisfied

5. Do you have soda with your mixed drinks? _____ Yes _____ No

6. Please rate your experience at Walmart store using the following scale:

a. Clean :____:____:____:____:____:____:____: Dirty

1 2 3 4 5 6 7

b. Too warm :____:____:____:____:____:____:____: Too cold

1 2 3 4 5 6 7

c. Crowded :____:____:____:____:____:____:____: Just right

1 2 3 4 5 6 7

7. Lately, Walmart has been offering many coupons and sales promotions compared to other grocery stores in the region. Given this practice by Walmart, would you consider switching to a different grocery store in the area?

______ Yes ______No