Reference no: EM133931660
Managing Business Performance
How Emirates competes
Include an analysis of "how the organisation competes" and the key competitive criteria that need to be managed by the organisation, based on your own research of the data publicly available on the company.
Make sure it is tailored to the context, i.e., the Scotland-UAE routes!
Module 2 and the first two tutorials should give you an idea of how to start your analysis;
Have a go at trying to use the tools and techniques from the course content
You can use other content such as the Osterwalder and Pigneu (2004)'s Business Model Canvas or other well-known frameworks for describing businesses' value proposition, but only if it is in addition and not as a replacement of trying to apply to the course content.
Analysis of how the organisation competes and what needs to be managed
Clear identification of key aspects related to how the organisation competes, according to the theories and frameworks presented in the course. A comprehensive discussion will apply the course content, supported by independent research of secondary data available on the firm (e.g., company's website, annual report, and news articles), and high-quality academic references. Get expert online assignment help in the USA.
Design of an effective Performance Measurement System, including Balanced Scorecard and strategy map
Application of a performance measurement framework (at a minimum, Balanced Scorecard including strategy map) to the organisation. Sensible KPIs are selected, including justification to the selection that is highly tailored for the company context.
Presentation
Submission does not exceed the slides number limit, excluding reference list and appendices. Clear formatting, structure and consistent look. Typo and speller free. Grammar and syntax at a first-year honours degree level. In-text citations and references formatted consistently and in a Harvard style. At least 5 high-quality relevant academic references.