Reference no: EM133745320
J/616/2726 Advanced Business Research Methods, L7 Diploma in Strategic Management & Leadership
Learning Outcome 1: Be able to develop research approaches in a business and economics context.
Learning Outcome 2: Be able to critically review literature on a business research topic.
Learning Outcome 3: Be able to design business research methodologies.
Learning Outcome 4: Be able to develop and present a research proposal.
Task 1 - Research Project Proposal
In this task, you will need to produce a research project proposal in which you:
Introduction
Introduce the business problem or opportunity with supporting data and trends.
Clearly explain the background to the business problem or opportunity, and justify the reasons for, and the value of, the research to your employer and the wider academic community.
Outline the research project's aims and objectives.
State the limitations and scope of the proposed research.
Literature Review
Critically review key literature and recent academic publications around the subject area discussing key definitions, current theoretical frameworks, and research carried out in similar business areas.
Develop a conceptual and theoretical framework for the research from the literature review explaining how and why it supports and informs your approach the research process.
Research Methodology
Explain and justify your research approach and strategy.
Data collection:
Discuss data collection methods.
Select the instrument, design it and justify an appropriate method with an outline of a pre-test/pilot to be included as an appendix.
Clearly outline the administration of the data collection process.
Population and Sampling: Define the research population, sampling strategy and clarify access to respondent issues.
Data Analysis: Describe and justify how you propose to analyse and report the results and findings of your research with a discussion about reliability and validity and the management of error.
Statement of Ethics
Discuss access to respondent issues, permissions from organisation to conduct research, confidentiality, rights of withdrawal, consent, management of data security etc.
Timeline
Develop a plan using GANTT Chart from start to completion of the research.
Harvard style citations.