Design and prototype an ai-augmented digital marketing

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Reference no: EM133984262

Information Technology and Marketing in the New Economy

Topic choice, scope, and interest (1-10):
How well did the team choose and frame their project topic?
Please consider the following:
Is the topic clearly defined and easy to understand?
Is the scope appropriate (not way too big or trivial)?
Is the topic interesting and creative?

Introduction
Learning is best learned by doing, which is why this team project is a required part of the class. For this project, you will be working in your course teams, and the work be carried out throughout the quarter.

For the project, you design and prototype an AI-augmented digital marketing solution for a real or hypothetical organization. This real or hypothetical organization could be a corporation, a startup, a local business or a non-profit. I am also purposefully not limiting the scope of what you choose to work on to encourage creativity and exploration. Get AI-free online assignment help by the best tutors.

Examples and Suggested Steps
As I mentioned earlier, there is no limit to what you can choose as long as the theme is appropriate for the classroom setting and relevant to our course. Here are some examples of project topics and areas:
UGC/social-listening dashboard
AI assistant that answers customer questions
AI-driven keyword + ad copy pipeline

Benchmarking tool that collects and provides competitor data
A tool that generates and evaluates content or advertising including text/image/videos
You will be in charge of planning and execution of project steps, however, below is a suggested high- level list of project activities:
Pick a problem and a clinet (real or hypothetical)
Collect or obtain data (you can also generate data to use as a proxy for real-world data)
Prototype your AI tool in Python (use AI to assist you in coding, and focus on a subset of the components if your scope is too broad)
Prepare and deliver your presentation

Deliverables
You are not required to provide a written report about the project. Instead, you will be expected to provide the code for your tool and the file for your presentation deck before Session 07, and during Session 07, you will present your project (the process, the business story, as well as a demo) to the class as a team (no more than 15 minutes).

Reference no: EM133984262

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