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1. Which of the following is not descriptive of the advertising and promotion pyramid?
a. the base of the pyramid has tools with a wider coverage of the target audience
b. the tools at the top of the pyramid have lower cost per contact than tools at the bottom
c. the pyramid implies a trade-off between coverage and cost per contact
d. the Internet can be used at all levels in the pyramid
e. the Internet as a communication tool in the pyramid is scalable and cost-efficient
2. All of the following are examples of trade secrets except:
a. a patent
b. a product formula
c. a product design
d. manufacturing processes
e. advertising plans
In the run up to the 2008 US presidential election, both major contenders, John McCain and Barack Obama, promised that if they were elected they would push for significant new discretionary fiscal policy in 2009. In your initial discussion post, do y..
q.suppose the state is trying to decide how many miles of a very scenic river it should preserve. there are 100 people
For the next five questions, consider a monopolist. Suppose the monopolist faces the following demand curve: P = 180 - 4Q. Marginal cost of production I is constant and equal to $20, and there are no fixed costs. What is the monopolist's profit maxim..
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Suppose a household's annual take-home pay in 1951 was $8,320. Elucidate what would be an equivalent home pay in 1982.
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(Specific Factors Model) Canada can produce two goods (TV’s and Lumber) using labour which is mobile between the two sectors. In addition, capital is specific to producing TV’s and land is specific to producing Lumber. Draw a PPF for Canada. Put TV’s..
As reserve requirement increases, money creation increase. The money value and price level are in inverse relation. The nominal interest rate is related to inflation. An inflation tax is tax put onto inflation. Government expenditure belongs to the a..
Life insurance policies typically have clauses stipulating the insurance company will not pay claims arising from suicide for a specified term—typically two years from the date the policy was issued. Use precise economic terminology to explain the li..
Please specify what is the exchange-rate system of Brazil? Describe briefly the advantages and disadvantages of the specific exchange-rate system. Do you think the world will move toward an international monetary system more characteristic of floatin..
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