Reference no: EM131612265

Question:

Project Overview:

Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, or a non-profit organization. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or help. You''ll look at what you post and possible responses as well as use social media trends and society controls to keep your brand meeting your goals.

Your final project should include a plan for a minimum of 4 social media sites, your audience, outreach and advertising thoughts, your posting do''s and don''ts, and explanations of your choices using the sources from the course and others you find. You will have the opportunity to present your project live to classmates and your instructor.

Requirements:

Your project will be a social media array for a non-profit, business, or product. If you have a real product to sell or site to work with, great! If not, consider what you hope to be working on in the future and structure your plan so it will be applicable. Then research and write about the specifics.

Your final project should include a minimum of 4 social media sites, your audience, outreach and advertising thoughts, your posting do''s and don''ts, and explanations of your choices using the sources from the course and others you find.

PROJECT DRAFT REQUIREMENTS:

For this module, we''ll be fleshing out your work from previous weeks to complete a rough draft of your final project. You have already identified your topic and the social media choices for your project, and done research on comparable brands or sites.

Now it''s time to get it all ready. This week, you should spend more time researching comparable options on your social media choices. Then it''s time to put it together!

First, you should put together your overview of the project. This starts with the description of your business or brand. Write about what it is and what you want for it, and add the research you have found on comparable businesses or brands. Then what are the goals you have for the business or brand? What are your general goals with social media for it? What audience are you aiming to reach?

Now on to the social media aspect of the project. If you have a real business, brand, or site to work on, you can start by putting the site profiles into the 4 social media sites you''ve chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don''t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.

Then, for each social media site, write about your goal for that site, how you will accomplish them, and some ideas for posts or pins. Who is your audience? When and where can you best reach them? How can you really use social media to work for you?

This project should have at least 1-2 pages for your overview and then approximately 1-2 pages per social media site. So the draft will be 5 - 10 pages long.

Attachment:- Draft.zip