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Describing an international marketing plan to market a product or service to one of the BRIC countries: Brazil, Russia, India, or China. Your PowerPoint presentation should have between 15 and 20 slides and include detailed notes. - Assume you are the CEO of an U.S.-based e-commerce company that wants to expand internationally by exporting a product or service to one of the BRIC countries: Brazil, Russia, India, or China. First, you should choose and describe the product or service you want to export. Second, you should evaluate the business environment in the chosen country and explain why you chose this country. Third, you should evaluate the market potential for your product/service in the chosen country. Be sure to specify the indicators (country indicators and market potential indicators) that you use to evaluate the market potential for your product/service in the chosen country. Fourth, you should develop a marketing plan to export your product/service to the chosen country. Be sure to specify the positioning strategy and target market, the pricing strategy, the distribution strategy, and the promotional strategy. Finally, you should develop a 2-slide executive summary (including detailed notes) that summarizes the key points of your international marketing plan. - A detailed outline and the grading rubrics of the BRIC project are posted on Blackboard under “Content”, then “BRIC Project”.
A farmer just purchased a tractor for which he had to borrow $20,000. The bank, using an 8% interest rate, offered a choice of three payment plans as shown below. The farmer’s Minimum Attractive Rate of Return (MARR) is 15%. In EXCEL create a Cash Fl..
Use several alternative discount rate values (1% to 10%) to investigate the sensitivity of the present value of net benefits of the dam in exercise (1) to the assumed value of the real discount rate. Determine the "breakeven" value of the discount ra..
Gas prices fluctuate often and in both directions. How responsive do you think consumers will be to the price change when these fluctuations occur due to changes in supply? Why? Use the various determinants of elasticity to explain your answer. How d..
Why is exchange rare important to MNCs? How MNCs can cope with exchange rate volatility as a primary economic risk related to international business.
If aggregate demand increases and as a result the price level increases and real national output and employment increases we can assume that: A decrease in aggregate demand in Keynesian range of aggregate supply will tend to:
Explain the viewpoints of classical and Keynesian economists. How did the economy that existed at the time of these theories influence them?
There exists a debate among monetary policymakers as to the appropriate inflation measure that should be used to guide policies. Four alternatives are the consumer price index, the consumer price index excluding food and energy prices, the personal c..
Does convergence property imply that a measure of dispersion of income per person across the economies will narrow over time? Absolute convergence held for US states from 1880 to 2000. A measure of the dispersion of per capita income across the state..
Name 5 stylized facts about the business cycle.2. Rank order these three ideas from "most optimistic about how a temporary tax raises consumer spending" to "least optimistic" about the same, and explain.
(Changes in Government Purchases) Assume that government purchases decrease by $ 10 billion, with other factors held constant, including the price level. Calculate the change in the level of real GDP demanded for each of the following values of the M..
Demand Analysis: The demand for housing is often described as being highly cyclical and very sensitive to housing prices and interest rates. Given these characteristics, describe the effect of each of the following in terms of whether it would increa..
Some economists and policymakers argue in favor of replacing the current income tax in the USA with consumption tax. What are your opinions on the issue? How do think such change impacts your income and expenditure pattern? Which tax methods do you p..
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