Describes the need for a marketing audit

Assignment Help Financial Management

Reference no: EM131306813

Describes the need for a marketing audit and describes structured approaches for conducting market audits such as the SWOT (strengths, weaknesses, opportunities and threats) analysis.

Examines the ‘P' of pricing, the major determinant of profitability. For this unit's Individual Assignment, this chapter will show the dangers of pricing too high or two low or not integrating pricing with the other P's.

Describes promotional strategies for a marketing mix. The importance of paying attention to various kinds of messages (e.g. emotional, informational) is addressed. Includes a list of key characteristics of core tools of the promotional mix.

Distribution and location of services make up the ‘place P' of a marketing mix. Chapter 17 outlines what makes an effective distribution plan for a marketing mix. In short, products must be available and in the right quantities and location, among other criteria, to meet the needs of the target customers.

To complete this Shared Activity:
• Conduct an internal audit on your selected organisation's marketing strategy using a SWOT analysis. Identify the strengths, weaknesses, threats and opportunities you identified in the organisation's internal environment using a SWOT matrix. Identify at least three items for each SWOT category.

• Explain the strengths, weaknesses, opportunities and threats related to the internal environment of your selected organisation at the overall organisational level. Could any of the items that you listed cross different cells? For example, could something be both a strength and a weakness, or a strength and an opportunity? If so, explain, using concrete examples.

Attachment:- Marketing Audits Using SWOT Analyses.rar

Reference no: EM131306813

Questions Cloud

Describe about the public policy research : Describe about the Public policy research - policy design, implementation, evaluation,Understanding a federal law,Effectively exploring and utilizing the library system for research,Strengthening your academic and competitive writing skills.

Discuss a body related cultural practice from the us : Describe and discuss a body related cultural practice (we have many) from the United States. Explain how others might view this as being just as heinous.

Verify that network correctly transforms prototype v : Use the pseudoinverse rule to design a network for these prototype vectors. Verify that the network correctly transforms the prototype vectors.

Do you believe this document adds value to a workplace : Describe how this is similar to a "contract" between management and labor. Do you believe this document adds value to a workplace, or does it create restrictions? Please explain.

Describes the need for a marketing audit : Describes the need for a marketing audit and describes structured approaches for conducting market audits such as the SWOT analysis.

Analyze and expand the issue using the economic concepts : Analyze and expand the issue using the economic concepts and theory learned in this class. Include at least one graph developed in our course.

Explain the degree to which sample and sampling design used : Explain the degree to which the sample and sampling design used in the article were adequate. Explain whether or not the measures of central tendency in the article were appropriately used and why you arrived at this conclusion.

Were the lebanese militia fighters terrorists or freedom : Were the Lebanese militia fighters terrorists or freedom fighters?Is terrorism "poor man's warfare" and therefore a legitimate option for waging war?Were the suicide bombings acceptable methods for opposing the deployment of the MNF?

Find the eigenvalues and eigenvectors of the weight matrix : Use the Hebb rule to determine the weight matrix for a linear autoassociator to recognize these patterns.

User Account

All Pages