Describes the blue ocean strategy

Reference no: EM13776804

Write a 750 to 1,000 word paper that describes the Blue ocean Strategy and its benefits over the traditional Marketer's view of the competitive marketplace. Also identify a product or service that you would considered an example of Blue Ocean thinking. (It is preferred that you not use Cirque du Soleil or other examples featured in course reading but rather search out other examples if you can.)

Include the following:

A description of Blue Ocean strategy and its importance

A product or service that might be considered a Blue Ocean moveand why

An alternative Red Ocean move for the same product or service along with the pros and cons of that approach

Reference no: EM13776804

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