Describe why marketing manager focus on age

Reference no: EM13717870

Explore the answer of the following problems

Problem 1- Explain how age and the generation that a person is a member of affect consumers' response to marketing activities.

Problem 2- When developing marketing messages, should a marketing manager focus on age, generation or both?

I want assistance to describe why marketing manager focus on age.

Reference no: EM13717870

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