Reference no: EM131431880 , Length: word count:800
Read the short HBR article - The "Maximize Profits" Trap in Decision Making
https://hbr.org/2016/09/the-maximize-profits-trap-in-decision-making
Keep the points of the article in mind when responding to the Discussion Below.
Your text lists at least eight (8) types of promotional pricing by Kotler Keller Marketing Management 14th Edition and are the Following:
1. Loss- Leader Pricing
2. Special Event Pricing
3. Special Customer Pricing
4. Cash Rebates
5. Low-Interest Financing
6. Longer Payment Terms
7. Warranties and Service Contracts
8. Psychological Discounting
Describe the promotional pricing strategy(ies) that are most appropriate for your GOMC Client: TONY TEJAS SALSA: https://www.tonys-tejas-salsa.com/home and Why. Also, provide an example that you could present to your client at the end of the semester (Your responses do not have to pertain to eCommerce)
Your response should consider the Competitive Environment, Client's Positioning Strategy and Share of the Market, and Client's Growth Objectives.
Total 800 Words.
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: Read the short HBR article - The "Maximize Profits" Trap in Decision Making and Describe the promotional pricing strategy(ies) that are most appropriate for your GOMC Client: TONY TEJAS SALSA
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