Describe the process that led to consumers choice of brand

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Reference no: EM132320894

Interview (in depth) 4 people who have purchased and used the selected product/brand in the past 6 months and obtain the following:

• Describe the process that led to the consumers' "choice" of the brand...cite commonalities of response to marketing strategies and tactics.

• Assess the consumers satisfaction/dissatisfaction with

o The pre-purchase experience

o The purchase experience

o The usage experience

o The service experience

Reference no: EM132320894

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