Reference no: EM131567682
Biofuel Team Assignment
Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company's new and unique product/service.
Develop a minimum 1,050-word analysis addressing the following: INTRODUCTION & FIRST BULLET REQUIRED ONLY! 300 words! CONTINUATION FROM LAST WEEK'S TEAM ASSIGNMENT PAPER.
• Conduct an environmental scan for your company focusing on which of the five external forces the company is likely to be impacted by and what actions they will need to take to overcome them.
o techniques (describe)
o Sales promotion
o Direct marketing
• Event marketing Select and describe the price strategy your company will use to launch its product/service. Why is that strategy the best choice and will it need to be adjusted over the duration of the Product Life Cycle (PLC)? Why or why not?
• Select four of the following methods and explain how they should be used by your company. Explain the reasoning why they align best with your target segment and product:
o Advertising
o Public relations
o Traditional Digital marketing
o New Digital marketing
o Outdoor
• Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.
Cite a minimum of one source.