Describe the macroeconomic factors

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Reference no: EM13984304

Write a short paper in which you describe the macroeconomic factors that caused headwinds for McDonald’s in 2012. Also, regarding the discussion of when McDonald’s introduced its Dollar Menu strategy in the fall of 2002, why was the company assuming or hoping that the demand for its products was elastic? Did this appear to be the case? Be sure to cite your source(s).

500 words minimums

Reference no: EM13984304

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