Reference no: EM133868065

Introduction to Business Analytics

Assessment - Industry Report:

Assessment Description

The assessment is an individual written assessment requiring generation of insight based on a provided dataset. This insight is to be captured in a PowerPoint document answering 4 questions (Parts A, B, C & D)

As the submission is in a PowerPoint format, dot points and summarized text is acceptable to ensure the word count is maintained
Although you will not be presenting the PowerPoint deck in person, the deck should be a professional deck that could be presented to a senior business audience.

Assessment Overview

The assessment requires you to frame and answer a business analytics problem
To do so, refer to the Business Analytics roadmap below

The following broad business problem is provided with an initial data set that provides data on cities and their relative lifestyle ranking.

You are an analyst working for a senior government official in the council of London, tasked with improving the well-being of people living in London.

You have been provided with a limited data set indicating that your city is outranked by many other cities in the world on "healthiness", including many European cities. This is embarrassing to the London council and they are keen to uphold the ideology that London is the "best place in the world to live". Get online assignment help now!

Your city council is keen to provide improved living conditions to all your citizens who live in the great city of London.

Part A: Business Problem (1 slide - 5 marks)
Clearly state the business problem you are going to answer and why this business problem is important to the city
You are required to discover some of the underlying issues pertaining to the business problem.

Part B: Data and Analysis Methodology (1 slide - 5 marks)
Describe the data, analysis process and expected outcomes you will work towards using the data provided
This includes how you will provide insight for decision-makers tasked with addressing the business problem stated in Part A.
This could include what analysis you will do, why you will perform this analysis and what analysis may not have worked as part of your initial data discovery process

Part C: Presentation Slides to Government Officials (5-6 slide - 25 marks)
A presentation of 5 to 6 slides is to be prepared to communicate your analysis including:
Investigation of the data
How the data will address your business problem
Visualisations
Observations of your analysis
Insights
Conclusions and recommendations
This is to be prepared as a PowerPoint as if you were going to present this to the senior management, although you will not need to present the PowerPoint in person for this assessment

Part D: Implementation of Recommendations (1 slide - 5 marks)
Discuss how your model can be operationalised as part of an App including how this App may help increase the well-being of the city.
What data would you collect and monitor as part of your App