Reference no: EM132544805
QUESTION ONE
Carefully read the Case Study below and answer the questions that follow:
CASE STUDY - Disruptive Innovation: The Case of Uber
CASE STUDY QUESTIONS
1. What strategic business objectives do Uber's information systems address?
2. Describe the complementary social and managerial assets required by Uber to optimize returns from the huge investments made in information technology.
3. What are the key management and technology challenges relevant for Uber in the building and usage of its' transportation-based app.?
4. How much of a competitive advantage is software providing for a transportation network services like Uber? Explain your answer.
5. How do operational customer relationship management systems help firms like Uber achieve customer intimacy? Explain your answer.
QUESTION TWO
This is an apply-level question that tests your understanding of the various information systems and their practical usage in the business environment.
PRACTICAL/APPLICATION-TYPE QUESTION
The coronavirus, COVID-19 started in late December 2019 in Wuhan, China. Within the space of two months it has engulfed the whole world infecting millions of people and killing hundreds of thousands. The world economy has also been heavily affected. Stock markets, oil prices and actually everything is experiencing a decline. The only other thing that businesses can now depend upon to keep going without totally facing bankruptcy and total collapse is information systems. The deteriorated conditions of the business world are as a result of the restriction on the movement of people and forced lockdowns being experienced around the world where businesses cannot operate. Although the lockdown restrictions in some parts of the world are being eased, the expectation is that life around the world is not likely to return to the "normal" that we use to know of, and the problem of social distancing and restricted movement will stay with us for some time. This is also going to affect businesses in the way they operate.
As a student of MIS who has recently studied several topics in the course that can aid businesses to become efficient and competitive, identify any business (small or large) in Ghana and describe in practical terms how that business can employ information systems to enhance business continuity in these current socio- economic conditions of COVID-19.
Your description should be very specific in how information systems can be utilized by the business identified. It should include the type of information system(s) to be employed, the area of the business it will affect (e.g. Manufacturing, marketing, accounting, etc.), the internal users of the information systems (e.g. top level management, middle-level, etc.), and how the information systems will be used (provide goods/services, production, supply-chain, call center, etc.)
Suggested answer guide (this is only a guide and you may or not use this guide)
• A general introduction to the situation
• Identify the industry in which the company operates
• Indicate and explain the specific role that the information systems are going to play in the business
• Indicate the specific type of information system(s) that will be used in the business (this may include the hardware type such as mobile technologies, etc., and software including social media, etc.)
• Identify and explain the specific strategic use of the information system in the business
• Identify and assess possible challenges that are likely to be faced in using information systems in Ghana.
QUESTION THREE
This is a recall-level type question that require students to examine the challenges posed by enterprise systems to businesses and how they can be overcome with new technology.
ESSAY-TYPE QUESTION
Given the large amount of research literature on the topic of enterprise systems benefits, the question arises as to why organizations continue to struggle to both identify and realize the benefits of their enterprise systems investments. Discuss the challenges posed by enterprise applications and explain how these challenges are being addressed with new technologies to deliver more value to businesses.
Attachment:- Management Information Systems.rar