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Describe smart balances approach to cost structure

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Reference no: EM13889264

The June 8, 2009, edition of the Wall Street Journal has an article by JoAnn Lublin entitled "Smart Balance Keeps Tight Focus on Creativity."
Instructions

Read the article and answer the following questions.

(a) Describe Smart Balance's approach to employment and cost structure.

(b) What function does it keep "in-house"?

(c) Based on the discussion in this chapter, what are the advantages to Smart Balance's approach?

(d) Based on the discussion in this chapter, what are the disadvantages to Smart Balance's approach?

Reference no: EM13889264

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