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Describe hybrid channels or hybrid distribution strategy

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Reference no: EM132325241

Assignment about Hybrids Channels

Task - Read the attached article and write a short report that answers the following question:

1. Describe hybrid channels or "hybrid distribution strategy" used by firms these days.

2. Examine the benefits and challenges faced by firms that use the "hybrid distribution strategy". (2-3 pages)

Article - Hybrid channel conflict: causes and effects on channel performance by Kevin L. Webb and John E. Hogan.

Attachment:- Article.rar

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The study describes about the hybrid distribution strategy within an organizational system.A detailed study on this hybrid distribution system is been discussed in the study. during implementation by company, various advantages and disadvantages are also described in this study.

Reference no: EM132325241

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