Reference no: EM131320649

Choose a brand and answer questions below.

1. Describe your brand's primary channel of distribution. Is your organization a producer, merchant wholesaler, retailer, agent, or broker? Why does this type of channel work for this organization? What do you think are the most important factors that led to the current design of the distribution channel?

2. What are the primary functions required in order to distribute products? What functions are performed by your organization and why?

3. How powerful is your organization in the channel? What is the source of its power?

4. Sales promotion can be a very powerful tool in the promotional mix. Describe three tools targeted toward consumers that you believe would be helpful in helping your brand or organization achieve its promotional objectives. (Describe the tool and tell me how you see it could be useful to your brand or organization.)

5. Describe how your brand can use promotion to both pull and push demand for a product and help get distribution established. Use specific examples if possible.