Describe a specific marketing research situation

Reference no: EM13289324

Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force a researcher to do probability sampling? Describe a specific marketing research situation when nonprobability sampling would be appropriate, despite this disadvantage. What changes to the research problem would change your approach from a nonprobability sample to a probability sample?

Reference no: EM13289324

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