Demonstrate engagement with the concepts covered

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Reference no: EM133853723 , Length: word count:2000

Part 1: Introduction

The case describes the fight for mobile payments and is set in the context of Visa's acquisition of CyberSource in 2010, which took place at a time when both companies were facing increasing competition from new technologies such as mobile payments that were threatening to disrupt the way they had been doing business for decades. Joseph Saunders, CEO of Visa, is about to pitch to stockholders after the announcement of Visa's acquisition of CyberSource in 2010 for 2 billion US dollars. The case highlights the key strategic issues of Visa as it sought to move into the mobile payments space at the same time as not losing focus on its traditional credit card technologies.

Part II: Instructions

Drawing on the case study you are required to write a 2,000-word project report in which you should demonstrate engagement with the concepts covered during the business analysis part of the module and that you can make practical use of these concepts. You should also apply your own reasoned view of what you have been taught and that you can make your ideas clear in the way you present them in the project. Book assignment help service now!

Content

Conduct a thorough review of the case study and use the tools and analytical frameworks covered in the business analysis part of the module to identify the key issues that emerge from the case and address the following points:

Compare and contrast the electronic hard payments industry with the mobile payments industry.
Analyse the relative competitive advantages of the two companies.
Explain whether you think Joseph Saunders is taking Visa in the right direction or not and provide justification for your analysis.

Format

The project should be written in a style suitable for business analysis and consulting.
Use font Arial 12, line spacing 1.5.
Use must use Harvard referencing style only
You must not use footnotes and appendices
Wordcount: 2,000 words +/- 10% (tables, figures and title are not included

Reference no: EM133853723

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