Defining your target audience by applying data accessed

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Reference no: EM133766587 , Length: word count:1000

Innovation and Creativity in Business Analytics

Assessment - UX, CX and Ethical innovation case study

Your Task

This assessment is to be done individually

Students are to write a 1000-word report in response to the UX, CX and Ethical Innovation case study provided and submit it as a Microsoft Word file.

You will receive marks for content, appropriate structure and referencing.

Assessment Description

In this assessment, you will be writing an individual report that encourages you to be creative with business analytics, whilst also developing a response to the UX, CX and Ethical innovation case study that you have selected in either Appendix A or Appendix B below

Assessment Instructions
In this assessment, you will be developing a response through application of the analytics concepts covered in weeks 10 & 11.

To do so, you will need to demonstrate:

How Design Thinking principles were applied in the development of your proposed innovation. This is to commence with accessing data from reputable data sources on the internet (such as kaggle.com) with infographics demonstrating how this data can be used as input to the "Empathise" or "Discovery" stages of the Design Thinking process. The use of this data is mandatory for demonstrating application of course concepts.

Application of UX and CX principles during the development process. To apply these principles, there is a need to use the data you have accessed to identify your nominated persona(s) for your proposed innovation. There is then a need to explain how your proposed innovation will deliver against each of the stages of the customer journey for your nominated persona(s).

Acknowledgement and management of legal and ethical issues in the creation of your innovation.

Select a case study brief from either Appendix A or Appendix B (not both)

Apply UX and CX Design Thinking principles in delivering an analytics-based solution to this brief, taking into consideration UX, CX and ethical issues in developing this innovation.

These steps include:
DISCOVER & DEFINE
Problem statement
Defining your target audience by applying data accessed from reputable data sources on the internet (such as kaggle.com)
Demonstrating how this data can be used as input to the "Empathise" or "Discovery" stages of the Design Thinking process.
Applying user journey mapping and creating outcomes for your nominated persona(s)

DESIGN
Developing a Lo-fi design using wireframe(s)
TEST + ITERATE
Explaining how to capitalise on design failure through fast loop iterations

In evaluating your proposed innovation from a UX and CX perspective,

How feasible is the solution for implementation?

How well does the solution meet the needs of the end-user

Reference no: EM133766587

Questions Cloud

Overview of national security operations : Review the FBI National Security Branch website for an overview of national security operations. Come up with the research on the organization.

Does the fact your own work will be heavily critiqued : Does the fact your own work will be heavily critiqued by many expert counselors make you feel better or worse about your research?

Discuss the evolving landscape of cybersecurity threats : How effective do you believe the Federal Information Security Management Act (FISMA) is in safeguarding sensitive government information?

Describe the public health outcome : Describe the public health outcome AND the specific intervention for which you will advocate that will impact the outcome you have selected.

Defining your target audience by applying data accessed : Defining your target audience by applying data accessed from reputable data sources on the internet Demonstrating how this data can be used

What long-term or short-term changes you foresee in industry : Is it a growth industry? What long-term or short-term changes do you foresee in the industry? How will your company take advantage of it?

How are social insurance programs affected by socioeconomic : Do you think the social insurance programs are effective? How are social insurance programs affected by the socioeconomic and political forces?

Why do you think this amendment would benefit united states : Why do you think that this amendment would benefit the United States? What would be likely outcome if it becomes law, with both advantages and disadvantages?

Describe the different methods of achieving compliance : Explain the different methods of control and implementation for building regulation applications. Describe the different methods of achieving compliance

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