Reference no: EM133983395

Theoretical-Methodological Aspects of Communication in Organizations

Organizational communication, institutional communication, corporate communication, and business communication, are some of the denominations (not the only ones) that are used for the discipline that studies communication in organizations. In many communication careers it exists as a course (subject) and in many universities, it exists as a career.
In this module of our course, we will study some of the theoretical-methodological foundations of communication in organizations, which we will call Organizational Communication. In the second part of the module, we will analyze some of its practical applications. Organizations can be dispersed and assigned to other fields of the social sciences. The origin of the discipline is linked to the contemporary tendency to integrate areas of communication that worked in a disjointed way, such as advertising, public relations, internal communication and components of the marketing communication mix, among others. Of isolated fields or independent actions,
Defining Organizational Communication
It is the sum of the communicative processes that take place within the organization and those that it develops with its audiences to achieve the strategic objectives. It contributes to the formation of identity and organizational image, as well as being part of the culture and climate of the company 
A set of messages issued by an organization (whatever its field), both inside and outside, in a programmed and systematic way. This wide range of messages, regardless of their final recipient, must be consistent and homogeneous, in order to project a consistent and uniform image of the organization. From this perspective, internal communication, public relations and advertising are part of organizational communication, which thus becomes an integrating term 
Process by which members gather relevant information about their organization and the changes that occur in it.
Methodological Components of Organizational Communication
Some of its functions:
Design, coordinate and channel communication strategies and plans.
Creates, unifies, develops and disseminates communication activity, both internally and externally, among employees, external customers and the general public, in particular the media. Get AI-free online assignment help by the best tutors.
It guarantees that the information is clear, transparent, fast and truthful.
It transfers to the Presidency/Management the echo of public opinion, on issues of orbits of action of the organization.
Get integration and motivation of all employees.
Maintains EFFECTIVE relationships with the media.
Manages, in coordination with the Presidency/Management, actions with the media based on the image of the organization.
Verifies and controls the quality and informative and advertising efficiency of the Communication Plans, evaluating them permanently (Research).